- client: McArthurGlen
- role: UX · UI Designer
- collaborators: Manuele Rosario Pennisi
As the appointed Art Director of the rebranding for Capital Gardens, I was
responsible for establishing a consistent and coherent brand identity across all eight
garden centres.
The brand incorporates the materiality of plants and home goods into its visual
identity,
with a focus on engaging the customer through the use of tactile materials, and printing
methods such as foiling and embossing. The carved inscriptions not only reduce our
carbon footprint, but they also use
less water and CO2 during the manufacturing process, making them an environmentally
conscious choice.
- client: McArthurGlen
- role: UX · UI Designer
- collaborators: Manuele Rosario Pennisi
For the Alexander Calder auction taking place in New York, I was responsible for
designing the visual identity, full book interior and cover, the exhibition signage and
other derived external printed marketing assets.
Drawing inspiration from the industrial materials used by the artist, such as steel,
aluminum, and wire, I incorporated metallic papers and printing methods throughout all
the assets. From letterpress to metallic foiling, each element was thoughtfully crafted
to convey the essence of the artist’s work and style.
- client: McArthurGlen
- role: UX · UI Designer
- collaborators: Manuele Rosario Pennisi
For the Jan Krugier Collection’s auction, Christie’s required a branding that
would evoke a sense of trust and tradition. Working alongside the Creative Director, we
developed a comprehensive and visually impactful sale identity that effectively
communicated
the Collectionist’s commitment to excellence in the art world.
Our design choices, including elegant typography, carefully curated printing methods as
well as high-quality and refined paper stocks, served to reinforce Christie’s
unparalleled level of service and expertise.
- client: McArthurGlen
- role: UX · UI Designer
- collaborators: Manuele Rosario Pennisi
Karolina Manns was committed to inspire others to join her movement towards
sustainability and healthy living through her ethos and her food.
She envisioned an identity that captured the essence of the vegan-sustainability
movement
while embodying the ethical values that she holds. With a focus on promoting
sustainability and healthy living, Karolina Spirulina inspires its customers to lead a
conscious and meaningful lifestyle.